Seth Godin Advises Amazon to Create a $49 "Paperback Kindle"

In an provocative essay, author Seth Godin advised Amazon to build a $49 “paperback Kindle” to compete with the growing market for eBooks on tablet computers. In all, Godin suggested four ways Amazon can radically change its eBook strategy.

Read the whole essay, but here’s an important point: “The only way to get authors and publishers to embrace this device is to sell 20,000,000 of them. You either become the best and only platform for consuming books worth buying or you fail.

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