Mobile loyalty and rewards platform SessionM has announced its newest set of tools for mobile publishers, aimed at increasing consistent app visitation and decreasing high churn rates. The new toolset includes access to audience re-engagement campaigns, deep user analytics for audience segmentation and targeting, and support for contests to help increase app discovery.
SessionM’s audience re-engagement feature, called Re:Engage, can reportedly bring back up to 27 percent of inactive app users. For instance, fitness app Nexercise has already used Re:Engage to bring back inactive users, by targeting them with email or display ad campaigns.
“We’re in the business of health and wellness. When we launched SessionM’s Re:Engage program, our goal was to re-engage and motivate users to put them back on the path to a healthy lifestyle,” said Ben Young, CEO of Nexercise. “To date, we have re-engaged nearly 25 percent of inactive users by rewarding them with mPOINTS, all on a positive ROI basis thanks to SessionM’s ad inventory.”
Meanwhile, new contests allow publishers to not only continually engage their existing app communities, but can be used as promotional tools for driving new installs. For example, The New England Patriots’ latest contest saw an increase in app engagement of 54 percent, and exceeded their installation goals by 13x.
“We are reinventing loyalty marketing to make it meaningful and useful for today’s mobile-driven world,” added Lars Albright, CEO and co-founder, SessionM. “Now that we have built out our size and scale we are focused on building out our tools and services for our publisher partners to offer the full spectrum of what’s possible when your app is powered by loyalty.”
SessionM also now includes in-app surveys, which can be set to run automatically on a monthly basis. The platform’s updated Developer Dashboard offers analytics about each app, including the demographics of registered users, app usage rates and in-app event stats, as well as data for user retention and the Lifetime Value of active users.
More information on the SessionM platform is available on the company’s website.