Sesame Street & Random House Launch App For Elmo's Birthday

Sesame Street Workshop has released a new Elmo themed eBook app, the first of its new “Step into Reading” app series developed by Random House Children’s Books with Smashing Ideas.

Elmo’s Big Birthday Bash!—A Step into Reading app is a 30 page interactive storybook app that is designed to teach kids how to read. It includes narration by Bob McGrath.

Sesame Workshop’s Jennifer A. Perry, VP, Worldwide Publishing, stated: “Step into Reading books are part of every beginning reader’s library.

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