SEO Tips from Google's Webmaster and Mythbuster Matt Cutts

The biggest SEO myths, according to Cutts, are perpetuated in "black-hat forums and discussion boards."

In this video, head of Google’s Webspam team Matt Cutts offers insight into some of the most repeated SEO myths. One of the biggest? If you buy ads, you’ll rank higher on Google.

“There’s an opposing conspiracy theory which is if you don’t buy ads, you’ll rank better on Google,” says Cutts.

Cutts also says Google does not make algorithmic changes to “try to drive people to buy ads” and that Google does what it does in the search results to keep users happy and make sure they keep coming back.

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