SEO plays a crucial role in driving website traffic, and social media, in turn, plays a key part in boosting SEO.
Indeed, as a Searchmetrics study showed, 7 of the 10 most important factors in SEO ranking now come from social media.
Mitt Ray, the Founder & CEO of Social Marketing Writing, sought to determine more specifically how social media affects website SEO, in particular regarding backlinks.
The main question: does a strong social media presence attract more backlinks to a person or brand’s website, thereby strengthening SEO?
To answer the question, he created the infographic below that explores the relationship between social media and SEO: