Purpose and Problems: Sentiment Analysis (Part 2 of 5)

Opinions abound in tweets, wall posts, blog comments and documents on other web and social media platforms. We looked at the text elements of these documents that comprise opinions in the first post in this series. Today, informed by the discussions and presentations at the recent Sentiment Analysis Symposium, let’s examine the business case for sentiment analysis, as well as some issues related to the discovery and analysis processes applied to those documents to mine actionable information for businesses.

Opinions abound in tweets, wall posts, blog comments and documents on other web and social media platforms. We looked at the text elements of these documents that comprise opinions in the first post in this series.

Today, informed by the discussions and presentations at the recent Sentiment Analysis Symposium, let’s examine the business case for sentiment analysis, as well as some issues related to the discovery and analysis processes applied to those documents to mine actionable information for businesses.

Steve Rappaport, ARF Knowledge Solutions Director and author of the just-published Listen First, kicked off the symposium’s Visionary Panel asking why businesses should be using sentiment analysis.

Karla Wachter of communications firm Waggener Edstrom warned that, “Sentiment analysis done in isolation is less likely to solve business problems.”

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