Self Serving: New Details On Twitter Ad Platform Beta Tests

Twitter has begun quietly testing a new self-serve ad system, rolling it out to few beta testers, according to a report which the service refutes. The arrival of such a system has been speculated on for months: In October, shortly after taking the CEO reigns, Dick Costolo confirmed that the company was planning a self-serve ad system that would eventually deliver ads based on location.

Twitter has begun quietly testing a new self-serve ad system, rolling it out to few beta testers, according to a report which the service refutes. The arrival of such a system has been speculated on for months: In October, shortly after taking the CEO reigns, Dick Costolo confirmed that the company was planning a self-serve ad system that would eventually deliver ads based on location.

The rumored system serves ads in the same manner as the current Promoted Tweets and Promoted Accounts, with the difference, or course, being that small businesses and individuals can buy these ads themselves.

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