Facebook Rolling Out Self-Service Conversion-Measurement Feature For Advertisers

Facebook is taking steps to provide more clarity to direct-response marketers on the effectiveness of their ad campaigns on the social network, announcing the extended beta test of a self-service conversion-measurement feature that it plans to roll out at the end of November.

Facebook is taking steps to provide more clarity to direct-response marketers on the effectiveness of their ad campaigns on the social network, announcing the extended beta test of a self-service conversion-measurement feature that it plans to roll out at the end of November.

Optimized CPM (cost per thousand impressions) bidding will also be tweaked by Facebook to better mesh with its conversion data, allowing marketers to serve more relevant ads and increase the return on investment on their campaigns.

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