HOW TO: See Why You're Seeing A Facebook Ad

Facebook ad targeting methods are getting more advanced, but occasionally, people will see an ad that seems incongruous with their preferences or information. The good news? You can see how an ad was targeted at you. Here's how.

Facebook ad targeting methods are getting more advanced, but occasionally, people will see an ad that seems incongruous with their preferences or information. The good news? You can see how an ad was targeted at you. Here’s how.

On desktop:

For News Feed ads, click the little arrow on the top right corner of the post, then select “Why am I seeing this?”

WhyAmISeeingThis

 

From there, you can see why the ad was targeted to you. The screen also shows more about the advertiser and gives you the opportunity to change your Facebook ad preferences.

AdChoicesScreenYou can also see why ads on the sidebar were targeted at you in similar fashion.

When

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