SecondScreen CEO On Advertising To An Audience Of Two Screen Viewers

"With the penetration of smart phones and tablets, users watching TV while holding a second screen has become nearly ubiquitous." SecondScreen Networks CEO Seth Tapper discusses how his company is approaching advertising on these "second screens."

These days more and more television viewers are watching their favorite shows with a second screen on board, adding to their experience.  They may be checking in to whatever show they’re watching on GetGlue, Yap.tv, Miso or other Social TV apps, chatting with friends, following a live blog, or glued to their iPads during commercial breaks.

SecondScreen Networks is on a mission to get these viewers more engaged with advertising by matching the ads that are running on TV with complimentary ads for the same products on the viewers’ “second screens.” 

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