Second Screen to TV: Can Facebook Catch Twitter? (Infographic)

By David Cohen Comment

WomanTVLaptopRemote

What do Facebook users do on their “second screens” while watching television? Mostly chat with friends (48 percent), according to GlobalWebIndex.

GWI found that other second-screen behavior included:

  • 44 percent check Facebook and other social networks.
  • 36 percent read news.
  • 33 percent play games.
  • 31 percent read or write email.
  • 28 percent search for products to buy.
  • 23 percent look for information related to what they are watching.
  • 12 percent share opinions on TV shows.
  • 10 percent interact with TV shows’ online content.

GWI said in an email to SocialTimes:

With new features like hashtag voting and polling for live events, this is a clear move to challenge Twitter as the go-to point for those who second-screen while watching TV.

A notable 86 percent of Facebookers second-screen at the moment, but Twitter scores the best figures for behaviors relating specifically to TV shows: One in five Twitter users shared their opinion of a TV show the last time they second-screened, compared with 12 percent of Facebookers.

What’s more, Twitter users are 66 percent more likely than average to interact with the online content of a TV show, whereas Facebookers are just 6 percent more likely to do this.

Readers: How do your second-screen actions compare with GWI’s findings?

GWIFB2ndScreenInfographic

Image courtesy of Shutterstock.

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