Not long after King.com’s Alex Dale weighed in on the state of Facebook games, the social network’s own director of game partnerships, Sean Ryan, sat down with VentureBeat. Ryan talked about how Facebook games are now a worldwide phenomenon and also addressed subscriptions, SongPop, trends, and 3D games.
Ryan marveled at how widespread games have become. Whereas in the early days of Facebook, only a couple of genres and a few games were really successful, now games all over the spectrum are finding dedicated players:
A key theme is diversity. Diversity in genres of games, where we used to have only one or two genres. Now we have hidden-object games, core games, arcade games, and casual games.
Second is regions. If you look in the Middle East right now, the top game there is this Chinese-made,Turkish-published game called Happy Farm, which is just killing it in the Middle East. We didn’t see that a year or two ago. We saw mostly U.S. developers with non-localized games. This year, we’ve seen a rise, particularly in Europe, but around the world, of local or regional developers. Even the U.S. developers have, in many cases, localized their games into 12 or 14 languages.
Ryan also talked with VentureBeat about subscriptions and virtual goods:
The advantage of virtual goods, versus subscription, is that it tends to match how interested you are in the game and how much you’re willing to either spend time or spend money. That’s often a better match. If I’m going to want to play the game for an hour or two a week, I never have to spend any money. On the other hand, if I really want to get into it, with something like Kixeye’s War Commander games, where you have some really hardcore users … they end up spending more money than a subscription or a package product might cost.
Readers: Are you a casual or hardcore Facebook gamer?
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