Scringo aims to help developers by increasing user engagement, distribution and monetization

Mobile app developers can now add social engagement features, two-way messaging, a real-time news feed and more to their apps in minutes with Scringo. The new product provides mobile app developers with those features to help them increase user engagement, distribution and monetization. The product was described by Scringo co-founder and CEO Ran Avrahamy as "one place for developers to simply choose what they want to do and add to their app." Basically, a developer can add a slide-in and slide-out handle UI that can be implemented on the righthand or lefthand side of their app. In this sidebar hub, developers can add features like a news feed or messaging system to their app. Developers can manage features in their app via Scringo's dashboard called the Developer Zone, featuring drag-and-drop customization for all the features that appear in the sidebar, without having to update their app via an app store. The Developer Zone also provides insights gained from users using Scringo, including the ability to see user metrics like location, platform, device and more. Scringo's main feature is its real-time activity feed. Basically, a developer can add an in-app social network to their app, which in turn, may increase user engagement. Developers can call for an activity inside of their app to appear in the activity feed. E.g. a developer can add a line of code to an app like Shazam, so when a user listens to a song, that action will be added to the activity feed. Developers can also implement a favorite button into the feed -- e.g. a like, high-five or heart. Avrahamy adds that Scringo is suitable for content-centric apps such as music, video or picture apps. Scringo also adds a messaging layer to an app. Users can message other people using the same app or even the app developer. The ability for developers to directly contact their users could help developers with quickly responding to feedback, reporting bugs, fielding suggestions for new app features and more. Scringo also developed its own contextual and content-based algorithms, which suggests to the user people to follow based on a user's gender, age and location. Users can log in to Scringo with their Facebook or Twitter credentials, which will create a personal app profile for the user within Scringo. Users can also find and invite friends through Scringo to use the app they are using. In essence, users would be doing the work for the developer to spread their app virally. Before officially launching today, Scringo was in closed beta testing for months. More than one thousand developers participated in the beta, with Scringo integrated into more than 250 apps. Data from the beta showed that its product increased the average user time spent in an app by 97 percent and the average number of recurring sessions by 89 percent. "[The beta] gave us amazing information about those users and seeing what's keeping them inside the app," Avrahamy says. Avrahamy says the eight-month old startup received an undisclosed amount of seed round funding from an unnamed venture capital firm from Israel. Developers can download Scringo's free iOS or Android SDK here, which can be implemented in minutes, Avrahamy says.

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Scringo aims to help developers by increasing user engagement, distribution and monetization

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