Social Marketing Science: Timing Maximizes Engagement On Twitter And Facebook [INFOGRAPHIC]

For brands and marketers using social media, whether business to business (B2B) or business to consumer (B2C), it’s essential that careful attention is paid to the timing of the posts and updates that they make in order to reach the widest and most relevant audience, maximizing engagement and conversions.

However, all too often marketers publish when it’s best for them – not their target audience – which can lead to disillusionment with the effectiveness of their social media marketing campaigns, and the conclusion that it is actually ‘all hype’.

So,

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