The Science Of B2B Online Marketing [INFOGRAPHIC]

Did you know that two in five business to business (B2B) companies have acquired a customer through Twitter?

Two-thirds have converted leads on LinkedIn, and 43 percent via Facebook.

Email marketing remains the primary channel for lead generation for B2B brands, favoured by 89 percent, with SEO/search (70 percent), retargeting (70 percent) and pay per click (65 percent) also popular.

This visual from Circle Studio looks at the science of B2B online marketing.

(Source: Circle Studio. B2B image via Shutterstock.)