Regularly Scheduled Programming Coming To YouTube In 2012

By Megan O'Neill 

YouTube has big plans for 2012.  According to The Wall Street Journal, they’ll be getting into the regularly scheduled programming biz, launching at least a dozen new curated channels with regularly scheduled content spanning themes from fashion to sports and everything in between.

And we’re not talking channels of home videos and funny cat clips—we’re talking high-quality, professional content designed to draw viewers away from the televisions and onto YouTube.  According to Digital TV Europe, “YouTube is reportedly in the process of finalizing deals with major Hollywood studios and other international content providers to launch online channels on its platform.”  While the new scheduled channels are rumored to be launching in 2012, Digital TV Europe reports that some of the content for the channels will be ready by the end of November.

Rumors have been flying about YouTube’s plans to launch longer-form, more professional content ever since they acquired Next New Networks earlier this year and it looks like the rumors are finally panning out.

Top YouTube partners have stressed the importance of sticking to a schedule when it comes to posting YouTube videos.  When you post new content at the same time every week, it keeps your fans coming back.  With fully scheduled channels, YouTube is set to take advantage of this same strategy.

Can you imagine yourself tuning in to YouTube at a regularly scheduled time each week for new content?  Do you think YouTube has the potential to attract a regular audience like that of television networks?  Share your thoughts with us in the comments below.

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.