Santorum sees post-primary gain; Romney switches to Timeline this week on our Inside Facebook Election Tracker

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By Brittany Darwell Comment

Rick Santorum gained more than 2,300 new Facebook fans following wins in the Alabama and Mississippi primaries on Tuesday, briefly surpassing Mitt Romney and Ron Paul, who typically gain more Likes each day. This is according to the Inside Facebook Election Tracker, which pulls information from our PageData product.

Romney won the Hawaii caucus on Tuesday, but it didn’t translate into additional fans as it did for Santorum. Fans on Santorum’s page were more active in Liking and commenting on posts after the election, leading to more News Feed impressions than Romney’s page. Santorum’s page has only about 180,000 Likes compared to Romney’s 1.5 million, but Santorum’s ratio of People Talking About This to total Likes is 24 percent and Romney’s is only 5 percent.

Newt Gingrich has the slowest growing page among Republican presidential candidates, but he has the second highest ratio of People Talking About This to Likes: 13 percent. His page achieves this through shareworthy images like the popular one below, but his team posts less frequently than others.

Romney is the only candidate to have converted his page to the new Timeline format. With the switch, we can now get further details about his fans. Romney has the most fans from Salt Lake City, Utah, likely related to his Mormon beliefs. And 45 to 54 is the most popular age group for the page.

The other candidates have until March 30 to convert their pages voluntarily. After that date, all pages will automatically show up with the new design and features.

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