Santorum gains most new fans; Gingrich gets Timeline this week on Inside Facebook’s Election Tracker

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By Brittany Darwell Comment

Rick Santorum continues to gain more new Facebook Likes per day than other Republican primary candidates. His page averaged more than 2,600 new fans per day, according to our Inside Facebook Election Tracker.

Santorum also has a very high ratio of People Talking About This to total Likes — about 48 percent compared to Newt Gingrich’s 18 percent, Ron Paul’s 9 percent and Mitt Romney’s 6 percent. Part of this is attributable to the influx of new fans after Santorum swept the Super Tuesday elections. The other factor is how active his team has been making between 9 and 17 posts each day.

Gingrich has had the slowest fan page growth of all the candidates this month. He is the only candidate, however, to create a Timeline profile and enable subscribers. He has fewer than 2,800 subscribers as of this post, but if he can work with Facebook to get a verified account, Gingrich could start to see more subscribers. So far his team is making more posts to the fan page than Timeline, but we will watch how the use of each space evolves over the course of the campaign.

The next primaries are in Arizona and Michigan on Feb. 28.