Facebook COO Sheryl Sandberg: Mobile Can Be A More Important Medium Than TV
Facebook earlier this month launched Home, which essentially makes Facebook the platform on selected Android phones. The move was an important one in Facebook's goal to become more influential on mobile. The company's chief operating officer, Sheryl Sandberg, told reporters in London Monday that mobile could be a more important advertising medium than television.
Facebook earlier this month launched Home, which essentially makes Facebook the platform on selected Android phones. The move was an important one in Facebook’s goal to become more influential on mobile. The company’s chief operating officer, Sheryl Sandberg, told reporters in London Monday that mobile could be a more important advertising medium than television.
Sandberg addressed Facebook’s mobile focus at the company’s London headquarters, saying that the company has been pleased with the results of mobile ads so far:
The size of the audience makes this – the phone – a mass medium.
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