Samsung Social Media Manager Explains the Social In Their New Website [Interview]
This is a guest post by Ekaterina Walter, a Social Media Strategist with Intel Corporation.
Samsung USA has just launched their new, fully redesigned Consumer Website. I immediately gravitated to the clean, customer-centric look and new social functionalities right there on the home page, and wanted to learn a bit more about how they achieved it. To do that, I interviewed Esteban Contreras, Social Media Manager at Samsung Electronics USA to find out company’s motivations and a little bit more about this project.
“Instead of linking out,” says Esteban “we wanted to bring the conversations and the word of mouth to our site.”
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