Samsung, Apple dominate OEM market

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By Scott Reyburn Comment

Samsung is once again the top mobile original equipment manufacture (OEM), with a 26.9 percent market share, a positive swing of 1.2 percent, says ComScore.

According to the company’s latest Mobile Subscriber Market Share report, Apple held down the No. 2 spot for the second consecutive time since claiming the spot from LG in ComScore’s last report, with a 18.5 percent market share, up 1.4 percent. The bottom three spots of the top five were rounded out by LG with 17.5 percent share, Motorola with 10.4 percent and HTC with 5.9 percent.ComScore top mobile OEMs November 2012

123.3 million people in the U.S. owned smartphones, which translates to a six percent gain in U.S. mobile market penetration, moving the needle from 51.9 percent to 53 percent since the end of August.

Google Android also remained the top smartphone platform, accounting for 53.7 of the market, up 1.1 percent. Behind the Seoul-headquartered corporation is Apple, which grabbed 35 percent, up 0.7 percent. RIM continues to lose traction, with a 1.0 percent loss, but not as big as last month’s drop of 1.7 percent. Microsoft came in fourth with a 0.6 percent loss and Symbian with a 0.2 percent loss.

ComScore surveyed more than 30,000 mobile subscribers in the U.S. during a three-month period from the end of August 2012 to the end of November 2012.

ComScore top smartphone platforms November 2012