Facebook CPMs Up 71% in Q1 (Report)
First-quarter-2016 CPMs were up 71 percent year-over-year on Facebook, $4.44 on Instagram and down 10 percent on Twitter compared with the year-ago period.
First-quarter-2016 cost per thousand impressions (CPMs) were up 71 percent year-over-year on Facebook, tallied at $4.44 on Instagram and down 10 percent on Twitter compared with the year-ago period.
Salesforce Marketing Cloud analyzed more than 2 trillion ad impressions and more than 200 billion ad engagements by advertisers using its platform, and its other findings included:
- Facebook’s average CPM for the quarter was $5.75.
- Australia had the highest click-through-rate for retailers on Facebook, at 1.95 percent, followed by the U.S.
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