5 Steps to Determine ROI From Social Media Campaigns (Infographic)
How can brands determine the return on investment from their social media campaigns?
How can brands determine the return on investment from their social media campaigns?
Salesforce Marketing Cloud prepared the infographic below, with details on how to accomplish the following five steps:
- Choose your goals.
- Determine which metrics will help you measure your success.
- Track your metrics.
- Tie your metrics to a monetary value.
- Update your reporting—make projections and improvements.
Salesforce Marketing Cloud said in a blog post accompanying its infographic:
Your social media campaign does have a quantifiable ROI from the total revenue directly generated by your campaign.
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