Salesforce.com to Buy ExactTarget Cloud-Marketing Platform for $2.5B
Salesforce.com, the customer relationship management and cloud-management platform company, is continuing its acquisition spree. The San Francisco, Calif.-based firm has announced it has signed a definitive agreement to purchase cloud-marketing platform ExactTarget for about $2.5 billion.
Salesforce.com, the customer relationship management and cloud-management platform company, is continuing its acquisition spree. The San Francisco, Calif.-based firm has announced it has signed a definitive agreement to purchase cloud-marketing platform ExactTarget for about $2.5 billion.
The purchase is expected to be finalized by July 31.
ExactTarget, headquartered in Indianapolis, IN, provides Software-as-a-Service digital marketing software for upwards of 6,000 companies including Nike, Gap, and Coca-Cola. The company, which has more than 400 digital marketing experts on staff, provides the tools for companies to reach customers via marketing automation across channels, including, Web, social media, mobile, and email.
According to a news release from Salesforce.com,
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