Adds Access To 20 Facebook, Social Analytics Providers To Marketing Cloud

By David Cohen 

Why limit yourself to one, two, or a handful of sources for analytics to track marketing campaigns on Facebook and other social networks, when you can access 20 industry leaders via one platform? That was the thinking behind the expanded Marketing Cloud ecosystem introduced by Friday. said its Marketing Cloud customers can choose from a variety of analytics that will aid them in identifying sales leads, discovering advocates for their brands, monitoring trends, and analyzing an overall social snapshot, by any topic or keyword.

Vice President of Marketing Rob Begg said of Marketing Cloud:

As our customers go down the journey of social marketing, they want to get more and more insight. How do they learn more from social media that they’re not getting?

Marketing Cloud also features an innovative pricing model, with its basic edition including social listening, content, engagement, advertising, work flow, automation, and measurement, starting at $5,000 per month, which includes 1,000 partner credits that can be used with any of its 20 analytics partners. Additional blocks of 10,000 credits can be purchased for $100 per month.’s 20 analytics partners are:

  • Bitext
  • Calais
  • Caterva
  • Clarabridge Link
  • EpiAnalytics
  • Kanjoya
  • Klout
  • Kred
  • LeadSift
  • Lexalytics
  • LinguaSys
  • Lymbix
  • Metavana
  • OpenAmplify
  • PeekAnalytics
  • Rapleaf
  • Solariat
  • Soshio
  • The SelfService Co.
  • Trendspottr

Salesforce Marketing Cloud Chief Marketing Officer Michael Lazerow — former CEO of Buddy Media, which was acquired by in June — said:

150 million social conversations are happening every day, and now companies are truly able to take social insight and turn it into action by focusing on the conversations that matter. Salesforce Marketing Cloud’s new social analytics help brands discern signal from noise to deliver real business value.