Salesforce.com Adds Access To 20 Facebook, Social Analytics Providers To Marketing Cloud

Why limit yourself to one, two, or a handful of sources for analytics to track marketing campaigns on Facebook and other social networks, when you can access 20 industry leaders via one platform? That was the thinking behind the expanded Marketing Cloud ecosystem introduced by Salesforce.com Friday.

Why limit yourself to one, two, or a handful of sources for analytics to track marketing campaigns on Facebook and other social networks, when you can access 20 industry leaders via one platform? That was the thinking behind the expanded Marketing Cloud ecosystem introduced by Salesforce.com Friday.

Salesforce.com said its Marketing Cloud customers can choose from a variety of analytics that will aid them in identifying sales leads, discovering advocates for their brands, monitoring trends, and analyzing an overall social snapshot, by any topic or keyword.

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