Salesforce.com Buys Radian6: Social Media Monitoring Heats Up

Don’t’ know what social media tracking is? Well, if you’re a business or company, it’s time to find out. Cloud service provider Salesforce.com has bought Randian6 tracking firm for $326 million, and it looks like the social media tracking industry is just taking off.

Don’t’ know what social media tracking is? Well, if you’re a business or company, it’s time to find out. Cloud service provider Salesforce.com has bought Randian6 tracking firm for $326 million, and it looks like the social media monitoring industry is just taking off.

Social media monitoring is a tool, or series of tools, that companies can use to track what’s being said about them on the web and in social media. From Twitter, to Facebook, to YouTube, the tools usually serve one of two functions.

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