Salesforce agrees to acquire Buddy Media for $745M

Enterprise cloud computing company Salesforce announced today that it will acquire social media marketing platform Buddy Media for $745 million in cash and stock.

With its page management, app development, analytics and Facebook advertising tools, Buddy Media is a strong addition to Salesforce’s “Marketing Cloud,” which already includes social listening platform Radian6. The acquisition is the largest one Salesforce has ever made and significantly larger than past deals involving social marketing software. Last month, Oracle reportedly bought Vitrue for $300 million, and in January, Adobe bought Efficient Frontier for $400 million.

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