S-1 Amendment: Facebook Tops 900M Monthly Average Users

By David Cohen 

Facebook officially acknowledged that it topped the 900 million monthly average users mark, saying in the fourth amendment to its initial public offering filing that it totaled 901 million MAUs as of March 31, up 33 from 680 million on the same date in 2011.

The social network also reported its financial figures for the quarter ended March 31, revealing that revenue rose compared with the prior-year period, but costs and expenses saw a hefty increase, resulting in lower net income for the quarter.

There was no official date for the IPO in the S-1 update, but reports last week pegged May 17 as the target date.

Here are some statistics from the fourth amendment to Facebook’s S-1:

  • Facebook’s revenue for the first quarter of 2012 was $1.058 billion, up 44.7 percent compared with $731 million in the year-earlier quarter.
  • Total costs and expenses for the company soared to $677 million in the first quarter of 2012, nearly double the first-quarter-2011 total of $343 million (up 97.4 percent).
  • Net income of $205 million for the period was down 12 percent from $233 million in the first quarter of 2011.
  • For the full year of 2011, revenue was $3.711 billion, compared with $1.974 billion in 2010, and $777 million in 2009.
  • Total costs and expenses were $1.955 billion in 2011, versus $942 million in 2010, and $515 million in 2009.
  • Net income was exactly $1 billion for full-year 2011, up from $606 million in 2010, and $229 million in 2009.
  • Facebook mobile products tallied 488 million MAUs in March 2012.
  • The daily average number of likes and comments during the first quarter was 3.2 billion.
  • Facebook had 526 million daily active users in March 2012, up 41 percent from 372 million DAUs in March 2011.
  • As of March 31, 2012, there were more than 125 billion friend connections on the social network.

As we said earlier, today’s amendment marked the fourth revision to Facebook’s S-1.

In the first S-1 revision, filed Feb. 8, the social network revealed the details of its exclusivity agreement with game developer Zynga in explaining how 12 percent of Facebook’s revenues come from Zynga.

The second S-1 revision, filed March 8, confirmed details that had already been made public, such as Facebook doubling its line of credit, obtaining an additional bridge loan, and expanding the team of banks working on the IPO.

And S-1 revision No. 3, filed March 27, disclosed Facebook’s acquisition of 750 patents (http://www.adweek.com/socialtimes/aol-patents-microsoft_b86934) from IBM.