Facebook is taking steps to make it easier for users with its new Timeline to add movies, TV shows, and celebrities they like to their profiles, reaching an agreement with Rovi to use data from its Rovi Video database.
Rovi IDs will be mapped to Facebook page IDs, making it easier for Rovi users to add links to Facebook pages for movies, TV shows, and celebrities into their products. Rovi Video contains data on more than 4 million TV shows, movies, and sporting events.
CNET pointed out that another possible use for Rovi Video data is to enhance the social network’s Graph Search.
Facebook Manager of Strategic Partnerships Ime Archibong said:
We see the social interaction with movies, TV shows, and video entertainment growing immensely over the next couple of years. With this in mind, we’ve sought Rovi as a valuable source for TV and movie information to help provide the backdrop that we need to enable developers to create a connected experience for consumers in their apps and services.
Rovi Senior Vice President of Sales and Marketing Bob Shallow added:
Facebook is creating a foundation that will make it easier for third-party application developers to build new services for its platform. We believe that high-quality data are core to enabling consumers to have a deeper connection to entertainment. We have continued to invest in our data to increase its breadth, depth, and relevance in order to provide customers like Facebook with the ability to create a more robust user experience.
Readers: What do you think Facebook will do with data from Rovi?