Facebook is taking steps to make it easier for users with its new Timeline to add movies, TV shows, and celebrities they like to their profiles, reaching an agreement with Rovi to use data from its Rovi Video database.
Rovi IDs will be mapped to Facebook page IDs, making it easier for Rovi users to add links to Facebook pages for movies, TV shows, and celebrities into their products. Rovi Video contains data on more than 4 million TV shows, movies, and sporting events.
According
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