Rovi to Launch TotalGuide xD Customizable Media Guide for Cable Operators

Rovi announced the launch of its TotalGuide xD, a customizable media guide for cable operators that will allow their subscribers to access their programming and media guides via tablets and other hand-held devices, including access to broadcast TV, video-on-demand, and streamed content.

Armstrong, a cable operator based in Pennsylvania, will be the first multiple-system operator to test the TotalGuide xD, which will initially be rolled out as an app for the Apple iPad. Rovi said it will be made available for trials by other cable operators during the second quarter.

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