Rolling Stone Co-founder Disses iPad
In an interview with Ad Age, Rolling Stone co-founder Jann Wenner said that magazine publishers who push for iPad versions of their publications are “crazy.”
While he does admit that the iPad is a good reading device, he doesn’t think it can be monetized as well as print. He told AdAge: “From the publisher’s point of view I would think they’re crazy to encourage it. They’re going to get less money for it from advertisers. Right now it costs a fortune to convert your magazine, to program it, to get all the things you have to do on there.
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