RockYou Acquires Australian Social Strategy Game Developer 3 Blokes
Social game publisher RockYou announced the acquisition of Australian social game developer 3 Blokes Studios this morning. The developer currently has a library for four games and just under 200,000 monthly active users and a little over 10,000 daily active users, according to our traffic tracking service, AppData.
Interestingly, RockYou made a point of stating that 3 Blokes Studios would head up development of strategy and combat-driven Facebook games. This genre was previously under-represented on Facebook, likely because larger social game developers and publishers viewed strategy as too demanding of time for their core demographic.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in