The Rise of the Social Media Pilot Fish

There may not be another great migration between social media platforms anywhere in the near future, but it’s not unthinkable. For now at least, new services seem content to be social media pilot fish, feeding on the scraps of bigger networks.

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Anybody who’s been around long enough to have migrated from one social network to another knows that many services felt everlasting, but most eventually fell into obscurity. Once the new big thing came along, everything else paled in comparison, and we left MySpace in droves to sign up to Facebook. With Facebook, Google+ and Twitter ruling the roost, is it likely that we’ll migrate like that again in the near future?

Much ado has been made about Snapchat stealing the youth market from Facebook, but that’s largely

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