The Rise and Fall of Texting -- and American Idol

Text messaging took off around the same time as American Idol, with the number of texts outpacing the number of calls for the first time. In the third quarter of 2012 the number of texts sent took a dip, the first since the technology was adopted.

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In advance of the premier of season 13 of American Idol, AT&T has announced that it is closing out its sponsorship deal with the show. Less than a year ago AT&T told VarietyAmerican Idol is the ultimate wish fulfillment show, and remains a powerful platform for AT&T to connect directly with our customers.” So what changed? The decline of texting happened.

American Idol has been around since 2002, and text message voting has been available since the second season.

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