Ripple6 OnDemand Looks to Create Marketing Ripple
Ripple6 hopes to create a ripple in the arena of marketing brands via social-media service with its launch of turnkey social-networking platform Ripple6 OnDemand.
The company says Ripple6 OnDemand allows users to “create a customized, content-ready site in as little as 24 hours,” using standard Web interfaces. Its proprietary features include Brand Communities, Social Insights and Ripple Analytics.
Brand Communities help marketers to connect with consumers and start conversations in a social community environment outside of ads, and the solution is currently being used by Procter & Gamble, Unilever, Walgreens and Benjamin Moore.
Social Insights lets publishers use primary custom research as a means to monetize their audience.
And
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