Rio 2016: Usain Bolt, Michael Phelps, Coca-Cola Dominated Social Chatter

Overall, Brandwatch tracked more than 23 million mentions of the Olympics, from Opening Ceremony through Closing Ceremony.

Two of the biggest stories throughout the 2016 Summer Olympic Games were the dominating performances of American swimmer Michael Phelps and Jamaican sprinter Usain Bolt.

According to Brandwatch, they accounted for nearly one-half of athlete-based discussion on social media.

Data provided to SocialTimes by Brandwatch shows that, among top athletes at the Games, 25 percent of the social mentions were about Bolt and 24 percent about Phelps. American gymnast Simone Biles accounted for 11 percent of the social chatter.

Overall, Brandwatch tracked more than 23 million mentions of the Olympics, from the Opening Ceremony (Aug.

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