Facebook Begins Rolling Out New Right-Hand-Side Ads, Releases Timetable

As announced last week, Facebook began rolling out the new format for right-hand-side ads Tuesday, and sister blog Inside Facebook received the timetable the social network sent to its marketers and advertisers.

NewRightHandSideAdsRollout650As announced last week, Facebook began rolling out the new format for right-hand-side ads Tuesday, and sister blog Inside Facebook received the timetable the social network sent to its marketers and advertisers.

The social network announced the rollout last week, also cautioning advertisers that fewer available ad units will increase competition and, thus, pricing, but claiming that increased engagement will offset any potentially higher costs for advertisers.

Following is the timetable for advertisers and marketers for the new right-hand-side ads, courtesy of Inside Facebook:

  • June 24: We will begin rolling out the new right-hand-column ad format.
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