Rich Gorman Shares Seven Steps for Start-Up Branding

Brand new companies and start-ups face innumerable challenges, but one of the most significant ones, according to Rich Gorman, is brand-building. While companies like Apple and Amazon.com have much stored-up goodwill and prestige to use in their favor, a brand new company has no such luxury. As such, it is imperative for start-ups to think critically—and to exercise discipline—as they seek to establish an identity among consumers, and to develop brand equity. A recent Business Insider article shares seven tips for creating a “killer” brand—and Rich Gorman has offered his own comments and thoughts on these brand-building tips.

Rich Gorman Opines on Best Brand-Building Practices

The first tip offered in the Business Insider article is to focus on a single brand.

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