RewardVille Gets Players Hooked on Zynga's Own Currency and Points, off Facebook

A long time in coming, Zynga’s RewardVille site is going live today, promising players of Zynga games a variety of new ways to earn in-game points called “zPoints” and a currency called “zCoins.” They can then use the currency to earn special things like limited edition virtual goods in top games like CityVille and FarmVille.

RewardVille is both a loyalty program and a way of getting users more used to earning and spending in currencies that Zynga controls, rather than Facebook Credits.

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