ReverbNation helps artists target ads to users who have listened to similar artists
ReverbNation has added a new option to its Facebook ad tool to allow music artists to target users who have listened to similar artists on streaming services like Spotify.
ReverbNation’s Promote It platform simplifies Facebook advertising by framing campaigns in a way that relates specifically to artists. For example, instead providing a number of complex targeting options, as Facebook’s self-serve tool does, Promote It simply asks artists to “name five artists whose fans might like your music.”
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