Lessons In Twitter Etiquette - Is It Okay To Remove Typos And Spelling Errors From Retweets?

Somebody – let’s call them a potential customer – mentions your brand or product favourably on Twitter, either openly or in a linked review. You want to retweet to thank them, but there’s a problem – their tweet contains a stinker of a typographical error, and the Grammar Nazi purist in you can’t bring yourself to retweet without a little creative editing.

But is this the right thing to do?

Of course, if you’re using Twitter’s internal retweet system, you have absolutely no way to edit the tweet, and everything goes out entirely as is.

However,