Retailers Are Missing Out on the Social Shopping Opportunity

E-commerce is a fairly mature industry. However, there are major inefficiencies — and I’m not just talking about poorly-designed sites. While search and social account for more than half of the traffic to retail sites, retailers post less than two percent of their wares on social commerce sites, according to a report from digital marketing software provider Kenshoo and digital merchandising technology provider DataPop.

Kenshoo and DataPop analyzed three million products across 40 retail sites, and the findings indicate a big opportunity for retailers.