Retailers Investing Less in #Twitter, #Facebook and #YouTube This Holiday Season

Retailers are spending less money on Twitter for marketing purposes over the holiday season this year, and less overall in social media and video, reveals a new study.

Last year 52 percent of U.S. retailers were allocating marketing budget towards Twitter, but that figure has crashed to just 27 percent this year, reports BDO USA.

Facebook, too, has taken a tumble, from 99 percent in 2013 to 76 percent in 2014. Pinterest, Instagram and even YouTube have all dipped as well.

Curiously,