Researchers Discover Phrases That Predict Success on Kickstarter
Not all Kickstarter projects are created equal – at least, when it comes to their language of persuasion. According to researchers at the Georgia Institute of Technology, phrases and words can have a positive impact on the likelihood of success on Kickstarter.
In their study, the linguists crawled through 45,000 Kickstarter projects, 9 million phrases, and 59 variables which led them to this: We find that among 59 control variables and 20,391 phrases, the top 100 predictors of funded and not funded are solely comprised of phrases.
Here is their phrase tree data set, you can see the attitude that’s inherent in the way projects are presented, which led them to be successful or unsuccessfully funded: projects projecting a sense of optimism vs.
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