Report: YouTube is Worth $40 Billion

According to a new report, YouTube could be worth even more than Twitter.

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YouTube is potentially worth $40 billion, reports Adweek. Google bought the platform for $1.65 billion in 2006.

Citing a Jeffries report:

With the most viewership by a wide margin (1 billion-plus people each month), the best ad-tech stack, improving content, ubiquity of service (including new extensions into the living room TV) and the skippable TrueView ad format, YouTube makes Google a top pick.

YouTube made $2.8 billion in ad revenue this year, after it split the total ad revenue with content creators.

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