REPORT: Unpopular Retailers Hide Facebook Comments
Popular retailers tend to allow users who like their Facebook pages to post directly to their walls, while those that aren't so popular tend to populate their walls with brand-generated posts, burying users' posts behind a couple of clicks.
Popular retailers tend to allow users who like their Facebook pages to post directly to their walls, while those that aren’t so popular tend to populate their walls with brand-generated posts, burying users’ posts behind a couple of clicks. Coincidence?
Maybe not, suggests Media Logic in an analysis of brand-sentiment data from Netbase.
The study examined three retail sectors: department stores, discount outlets, and hobby shops.
Brands determined to be “passionately loved” by Netbase’s brand-sentiment data generally placed posts from Facebook users who liked their pages under “most recent” or “top posts.”
Those
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