Report: Social Media Voters More Influenced by Facebook Friends Than Evening News

Based on a study by digital agency SocialVibe in May 2011, 94% of voting-age social media users are more likely to watch an entire political message viewed online, and then 39% will share it with an average of 130 friends. The study also found that an investment of $25,000 in a campaign that engages social media users could spread the content online to people of voting age in all 50 states within 24 hours. That’s a lot of bang for the buck.

Social media users are more likely to share persuasive political information with friends and colleagues in a matter of seconds from their computer or mobile device as opposed to making phone calls or canvassing. For that reason, social media users are more likely to be influenced by Facebook “friends” than the evening news.

Based on a study by digital agency SocialVibe in May 2011, 94% of voting-age social media users are more likely to watch an entire political message viewed online, and then 39% will share it with an average of 130 friends.

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