Report: Social Media Revenue Expected to Reach $16.9 Billion in 2012, Mostly from Advertising
Like other forms of media that have gone before it, social media will ultimately become an advertising business, according to a new report. Analysts expect revenues from social media sites to reach $16.9 billion in 2012, with advertising contributing the largest share at $8.8 billion.
Like other forms of media that have gone before it, social media will ultimately become an advertising business, according to a new report. Analysts expect revenues from social media sites to reach $16.9 billion in 2012, with advertising contributing the largest share at $8.8 billion.
Of all the revenue models that social networks have tried, advertising remains the most profitable, according to a recent report from Gartner, Inc. The research company predicts that advertising revenues will climb 43.1
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