Report: Smart Consumers Share More, Own Less

In this month’s Prosumer Report, “The New Consumer and the Sharing Economy,” Havas Worldwide explored the “coming wave of ‘smarter’ consumerism that promises to significantly alter our economic models and the roles brands are expected to play.”

The report depicts a global population in search of a better way of living and consuming:

Seventy percent of the 10,574 people surveyed around the globe believe that overconsumption is actually putting our planet and society at risk. Half say they could happily live without most of the items they own.