Report: How Real-Time Marketing Can Boost Campaign Engagement

Real-time marketing can be tricky. In fact, a tweet from Oreo during a blackout in the 2013 Super Bowl has been hailed as one of the biggest real-time marketing successes. In an attempt to better understand how best to position your marketing teams, digital trend marketing agency Taykey has released a detailed report [PDF].

Taykey analyzed data from more than 60 trend-targeted campaigns that ran between July 1 and Sept. 30. In order to provide consistent points of comparison, engagement metrics for trend-targeted ads were measured against estimated industry benchmarks, including Google/Doubleclick, Sizmek and eMarketer.